All the way to the right is the “New Post” button for creating a text, photo, quote, link, chat, audio or video post. Next are the “Messages” tab for instant chat, the “Activity” tab for notifications, and your account settings. The “Inbox” icon to the right is for private messages. The “Explore” button, which looks like a compass, takes you to trending posts. To the right of the search bar is a row of buttons. It’s easy to get acclimated to Tumblr’s dashboard. A user might have a personal blog as their primary one while having secondary blogs dedicated to promoting their photography business, for example. All users must have a primary blog, but they can also create secondary blogs. Once you sign up for a Tumblr account, you’re prompted to create a blog, as that’s the platform’s main function. Here, you can write personal or business blog posts and share photos and videos. What’s the attraction? Compared to some rivals, Tumblr is more than just a place to share life updates, GIFs and pop culture memes. Since its inception, Tumblr has grown to host more than 549.5 million blogs, according to the company, and Statista reports it had more than 312 million monthly visits at the start of 2022. In 2019, Verizon sold Tumblr to Automattic, the company behind WordPress, and Automattic remains Tumblr’s owner today. After that, Verizon bought Yahoo in 2017 and thus became Tumblr’s owner. Tumblr was launched in 2007 and purchased by Yahoo in 2013. Before you dive in and try Tumblr for yourself, read this guide to learn what exactly it is, how to use it and how your business can reach Tumblr’s valuable audience. But that doesn’t mean this social network and multimedia blogging platform doesn’t have value. When people talk about social media marketing, Tumblr isn’t always mentioned. This article is for small business owners interested in using Tumblr to promote their brand.Tumblr can integrate with Google Analytics to provide meaningful audience insights.Tumblr can be a trustworthy option for marketing to younger users, but the platform’s user base has always been smaller than those of Facebook, Twitter and Instagram.Tumblr is a social media platform filled with blog posts and eye-catching images, making it a great fit for hosting a business page and running ads.
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